It puzzles me how celebrities and wealthy people can claim they’re environmentally friensdly simply by driving hybrids or wearing organic clothing, when they live in big houses which require energy to build and maintain them, take lots of flights, own lots of clothes they don’t need, and own several cars instead of just one. Isn’t being wealthy and conspicuous consumption inherantly environmentally unfriendly?
I must agree that for many of the Celebs it is more of a marketing ploy than a real lifestyle choice. However, there is an increasing number of people with money who are willing to really make a difference.
Larry Hagman, (from I dream of Jeannie and Dallas fame) has a very eco friendly home, he has a huge solar array which feeds enough back into the grid to supply energy for a couple other homes, he has worked it out with the utility company to give the extra to low income families.
That is just one example, many others are doing the right thing. I think we need to learn how to consume less energy and other resources without giving up our lifestyle. If a person becomes aware of how their spending impacts the environment they are more likely to reduce their impact by purchasing less and when they do buy, they will look for a sustainable solution. For those that are doing it for PR, who cares they were going to buy things any way, at least they are buying sustainable things this time.